An Innovation Embassy is a working setup you install in a building, an organisation, a school or any ground. Where the rules are different. To create something mighty that isn't killed by the old rules.

This is the first one. You can see how it is built, and you can build your own.

OCTOBER

FULL CALENDAR — OPENS OCTOBER 20
Webinar: SIGNAL and SHIFT
DATE TBA · free, online
SHIFT — virtual retreat
OCTOBER 2-4 · 5 seats
Mighty Capital
LATE OCTOBER
FRESH ON DECK
under construction — keep scrolling ↓

Recently opened

SHIFT · VIRTUAL RETREAT · OCTOBER 2-4, 2026
Three days. Five seats. The first crew shapes what SHIFT becomes.
From RISØ to the Innovation Embassy — the story, in short
"An embassy is just a promise with an address."
— SIGNAL, blueprint
ON ITS WAY · October 12
Podcast: on translating yourself down
QUESTION
When did you last see a market open — while you were standing in it?
REFLECTION
— September 10
Innovation is hard work — don't do it!
PHOTO
Søndermarken, 6:40 am — where most of SIGNAL gets thought up
ON ITS WAY · October 26
First chapter of SIGNAL

The book is being written while people read it. The chapter lands here — under-construction sign and all.

The business that is yours

Sign up and you’ll get short news of innovations from around the world. New insights. Interviews with change-makers — real people who are doing something remarkable. Ground Crew innovators and underground stuff. Plus updates, events and fun challenges.

But also what will change your world.

For instance — what is the business that is yours? The one that no matter how many mistakes you make, or how hard you try to fail it, it jumps right back to life.

Want to discover what it is?

Just sign up and follow along.

The place where you find your road trip to a market game changer.

Innovation Embassy DK · Lauravej 18, st. tv., 2500 Valby · CVR 32656021 · hello@innovationembassy.com